Understanding where your money is actually coming from is a major consideration if you want
to succeed and get paid handsomely for your efforts. Google runs a program for advertisers
which is a pay per click model. Advertisers get to run ads on Google and bid on keywords of
their choice. When someone using their search engine types in that keyword, the advertisers
ad is displayed alongside the organic search engine listings. If the searcher clicks on the
ad, Google charges the advertiser for sending traffic to the landing page on their site. The
advertiser works out their return on investment and bids accordingly to make a profit.
No comments:
Post a Comment